Senior Advisor, IMG Worldwide: offer strategic counsel on branding and positioning issues for various clients with the Global Consulting unit, from major international consumer and media brands, to younger, emerging brands & well-known personalities.
Brand Advisor: independent advisor to this impressive family-owned business, based in Vermont, which reaches the most discerning design-conscious paint customers worldwide. Fine Paints is known for its high style/long-lasting paint coatings (used by the Guggenheim Museum, Mount Vernon Estate, the Nantucket Whaling Museum & more).
Brand Consultant: early advisor to core leadership team on fundamental positioning strategy and consumer/media/investor partnership opportunities.
Senior Advisor, IMG: brand positioning and guidance for new monument on National Mall in Washington DC, addressing needs for both institutional audiences and the general public.
Advisor, creative partner and major fan of this fast-growing chain of healthy and eco-friendly quick service restaurant chain, which is slated to become a very well-known national brand.
Senior Advisor, Revolution LLC: provide strategic brand guidance for this investment firm (inc. $450 million Revolution Growth Fund II & Revolution Ventures) which is backing the next generation of disruptive consumer brands.
SVP, Brand Marketing: created original brand positioning for Revolution Health, which merged with Waterfront Media and became part of the Everyday Health Network. Developed brand marketing plan to attract consumers with affinity for taking charge of their health through healthy living and user friendly tools and tips, reaching 5 million unique visitors per month.
Senior Advisor to investment firm Revolution LLC, led by Steve Case, which backed Zipcar early on.
Advertising Partner: created integrated media program with Revolution Health (now everyday health), including print ads, participation in O You! event and online presence, to empower consumers to take charge of their health with variety of breakthrough tools and support.
Senior Advisor, IMG Worldwide: offer strategic counsel on branding and positioning issues for various clients with the Global Consulting unit, from major international consumer and media brands, to younger, emerging brands & well-known personalities.
Branding and communications for investment firm (inc. $450 million Revolution Growth Fund II & $200 million Revolution Ventures Fund) which is backing the next generation of disruptive consumer and technology brands (ie; Zipcar, runkeeper, LivingSocial).
Senior Advisor, IMG Worldwide: strategic counsel including marketing and branding issues.
In 2008, after two decades in the marketing business both on the client side and agency side Lee created an independent consulting practice. While serving personal clients who she thinks have extraordinary brand potential, she is also a Senior Advisor for IMG, a global leader in fashion, media and sports. Lee has held several senior marketing positions as SVP of Brand Marketing for Revolution Health (now Everyday Health), an online health destination, as well as SVP of Marketing for Ruckus Network, a digital media startup which was successfully sold to a joint venture of Sony and Universal. She began her career in New York at Saatchi & Saatchi Advertising after graduating from Dartmouth College, which she is still very active with as an alumna.